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India

14 02 2026

Corporate Digital Legacy

Corporate IdentityWhite-Label for Brandlifte

Overview

Delivered under our white-label partnership with Brandlifte, we engineered a modern digital experience for Minar TMT. We showcase their industrial legacy using custom parallax storytelling, interactive timelines, and fluid animations.

The Bottleneck

Minar already had a website, but it was slow, outdated, and failed to reflect their market stature. The steel industry is often perceived as 'static', and their previous site reinforced this.

The Reality

We needed a site that felt alive. We utilized parallax storytelling, interactive timelines, and fluid micro-interactions to make the heavy industrial content feel light, engaging, and premium.

Project Output

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Technical Execution

Dynamic Quote Engine

  • ▹Built a custom 'Get a Quote' calculator allowing contractors to input specific steel requirements.
  • ▹Implemented real-time unit conversion (kg/tonnes) for accurate estimation.
  • ▹Seamlessly integrated with backend to deliver precise B2B leads.

Animation & Parallax

  • ▹Integrated AOS to choreograph element entrances.
  • ▹Engineered a custom multi-layer parallax section for 'Tempcore' visualization.
  • ▹Individual image layers move at different velocities for a pseudo-3D effect.

Responsive Navigation

  • ▹Developed a hybrid navigation system with a clean mega-menu for desktop.
  • ▹Implemented a highly optimized drill-down menu for mobile users.

Visual Execution

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